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11/22/2020 2:14 am  #1


Twitter evolves beyond tweet.

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Twitter needs to block messages with more than 280 characters.On Tuesday, the social network announced the disappearance of the tweet and previewed more upcoming features, including audio.Twitter (TWTR) released "Fleets", a post that disappeared after 24 hours, starting Tuesday.The "story" format gained popularity on Snapchat in 2013 and on platforms such as Instagram, Facebook (FB) and YouTube. Has released its own version of the missing post Unlike regular tweets, Fleets does not receive public retweets, likes, or replies. Users can respond or respond with direct messages, just like in Instagram and Snapchat, Twitter started testing Fleets in Brazil earlier this year. The vehicle will appear in the line at the top of the feed.

The idea is to reduce the slot pressure many people feel on social media.Some people tell us that tweeting is uncomfortable because it feels permanent public and there is a lot of pressure to increase retweets and likes," Twitter said in a blog post. “To help people feel more comfortable, we've taken steps to reduce the pressure on people to talk about what's going on.Twitter is also doubling down on its audio features, including an expansion of voice tweet testing, direct-to-text voice testing in Brazil, and the launch of a new experiment called "voice-activated" sound. The "sound gap" is expected to be available before the end of the year.The "sound gap" is similar to another concept that Clubhouse has been gaining in popularity recently - it's a bustling platform. But it's also controversial, which is still in invite-only mode, where users can start a "room" with some leading the conversation and others listening to Twitter. Instead, describe this feature as a live audio space where large numbers of people can communicate and discuss or discuss topics.

The company stresses that it wants people to feel safe and comfortable in these areas, although it doesn't elaborate on how to Control that may affect Twitter said the feature was initially launched only to women. "Very small groups" and women of marginalized backgrounds, both of which are disproportionately affected by abuse and threats on the platform, the company said.When asked about the audio gap in calls with reporters and whether to try to emulate what Clubhouse is doing, Twitter product chief Kayvon Beykpour pushed back.
"We need to support other formats. We need to support other use cases that allow people to have more thoughtful debates, more thoughtful exchanges that you can't fit into 280 characters," he said. Not 'This is an interesting start doing interesting things.Let's repeat it.

Twitter also teased that it was finding a way for users to provide "Personal opinions" can be, for example, telling someone who crosses the line and takes a break. This can take the form of a notification or a nudge from Twitter itself.Voice and a greater focus on private communications could bring new challenges for Twitter, such as how these features can be moderated so that the company faces criticism for its tweet testing. The audio doesn't have a transcript option that makes it inaccessible for people with hearing problems.The company is currently working on transcripts for all media on Twitter, expected to be released next year.Debra Aho Williamson, principal analyst at Insider Intelligence's eMarketer, said recent Twitter features and tests such as Fleets were "overdue".

Social media is evolving, and Twitter has to catch up,” Williamson said. “Fleets has given Twitter a platform to compete in the 'Stories' arena that Snapchat and Instagram have dominated for years Twitter isn't moving as fast. A lot of new features have to be released, so I'm not surprised that Fleets is also slow to launch. But while Twitter is launching Stories plagiarism, other social platforms have moved on to mimic the next big thing - TikTok and short videos.Instagram launched a product called Reels while YouTube began testing it. "Shorts" in India Vine, the beloved short-form video app that preceded TikTok, was acquired and Twitter was shut down in 2017.

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